Celia Solf, born in Munich, began her career in fashion early on, developing a strong sense for visual language and creative collaboration. She built an internationally grounded practice across cities including London, Milan, New York and Paris.

She moved to Berlin in 2008, briefly engaged with the art world, and returned to fashion, retail and hospitality with a refined perspective.

She later joined The Store X at Soho House Berlin during its construction phase and oversaw the concept over seven years, shaping its identity across fashion, interiors, publishing and gastronomy, alongside a cultural program of exhibitions and performances.

Celia later became Creative Director at Château Royal, guiding the hotel from construction through opening and shaping its identity, interiors and atmosphere in close collaboration with the owner and architect.

In 2023, alongside her move to Italy, she began working with Places, a destination app for iOS, where she continues to contribute through curation and consulting. Now based in South Tyrol, she works independently across design, interiors, hospitality and travel.